Crewsaver are chosen supplier for unique partnership to encourage lifejacket use
A lifejacket never ruined a day on the water

‘Wear a lifejacket, it never ruined a day on the water’ the strapline printed on the 450 Crewsaver Kite Lifejackets supplied to Transport NSW as part of a unique partnership formed to promote safer boating.

The Maritime Management Centre within Transport NSW has worked to deliver over the past 18 months the largest boating safety program the state of NSW has ever seen, and the supply of these new jackets will form part of the second phase of the “Wear a lifejacket” initiative, promoting the wearing of a lifejacket whenever on the water.

“Nine out of 10 people who drowned when boating in NSW over the past decade were not wearing a lifejacket.  By remembering to wear a lifejacket at all times on the water, it might just save your life,” General Manager of the Maritime Management Centre Mr Howard Glenn said.

The Kite Lifejackets were chosen for their slim line, stylish design allowing them to fit comfortably on the wearer’s body and to encourage longer and more frequent use.

“Thankfully, modern lifejackets are designed to help you get the most out of your day on the water.  They are stylish and available in all shapes and sizes. Because they are less cumbersome to wear than the old-style block of foam jackets, they can be worn in comfort for the duration of a typical day out in a small boat,” Mr Glenn said.

“We are delighted to have been chosen as key supplier for this exciting partnership”, says Crewsaver Australia National Sector Manager-Marine, Craig Johnson.  “The programme encapsulates everything Crewsaver is about, promoting safety on the water wherever possible.”

The partnership between the Maritime Management Centre and the Survitec Group supports a priority action within the Maritime Policy Agenda which is committed to reducing the rate of fatalities through the promotion of safe, responsible and enjoyable boating.

“This initiative is part of a wider collaboration with safety partners to develop a program that improves the wear rates of lifejackets and reduce the loss of life caused by drowning when boating,” Mr Glenn said.

“Nearly two million people in NSW go boating each year, and accidents happen suddenly, and to anyone. This partnership is about educating people about the benefits of normalising the wearing of lifejackets.”

For more information on boating safety, go to

More about the Kite 50N Lifejacket

The Kite 50N offers a slim line side zip entry and trapeze harness cut out making it the first choice for dinghy racers and recreational boaters everywhere. Side waist adjuster is easily hidden inside the front cover to avoid snagging.

  • 50N overhead lifejackets
  • 3D shaped Supersoft foam panels
  • Large front pocket with mesh drain point
  • Adjustable side, shoulder straps and waist belt
  • Extra reflective print for visibility
  • Fully concealed, snug free buckles and webbing
  • ISO 12402-5 approved
  • Also available in unique ladies designs

For further information contact;

Hannah Burywood, Marketing Dept

Phone: +44 (0) 1329 820024

Notes to Editors

Crewsaver is a world-leading manufacturer of marine safety equipment and clothing for the commercial and leisure marine industries. Based in Gosport, Hampshire, the company designs and manufactures bespoke safety equipment for several countries’ Special Forces, the UK government’s Environment Agency and the aviation and oil industries. Crewsaver is part of the Survitec Group.

Survitec Group holds market-leading positions worldwide in marine, defence and aerospace survival technology. Headquartered in Southampton, the company employs 2000 people across 10 manufacturing sites and 50 service centres, operating through a network of a further 550 distributors and agents to bring its best-in-class products and services to a global customer base. With an extensive history spanning over 160 years and a portfolio of some of the most reputable brands in the safety and survival industry, Survitec is committed to product innovation, technological advancement and quality assurance.
Key products within Survitec’s portfolio include marine, defence and aviation Liferafts, world leading submarine escape technology, lifejackets for commercial airlines and the offshore industry as well as pilot flight equipment, including anti-g clothing used for the Eurofighter and JSF programmes. The Group also pioneered marine evacuation technology and today the unique MarinArk system is used on many major cruise ships across the globe.